Mi-Home
From the launch of Xiaomi’s official online and retail presence in Poland to European expansion - Mi-Home became one of ROLV Group’s flagship OneStop Solution projects, combining retail, e-commerce, logistics, and marketing under one umbrella.
Retail network development, E-commerce, Marketplaces integration, Logistics & Warehousing, Customer Support, Brand Marketing
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Project Overview
ROLV Group has been responsible for building and managing Xiaomi’s retail and online presence in Poland since the very beginning. Starting from the launch of the first Allegro Brand Zone and later the official online store, ROLV delivered a true OneStop Solution, combining e-commerce, retail, logistics, customer support, and marketing. Over the years the project expanded into a full omnichannel operation across multiple countries in the CEE region.
Voted as the Best Polish Online Store at IT Champions 2022
Details
ROLV Group coordinated the full rollout of Mi-Home, delivering both online and offline channels:
- Allegro Brand Zone (2017) - Launch of Xiaomi’s first official online sales channel in Poland.
- E-commerce store (2018) - 3-months development and management of Mi-Home.pl as the official online store for Xiaomi.
- International expansion - Rollout of Mi-Home operations to Romania, Latvia, Lithuania, and Hungary, extending Xiaomi’s CEE footprint.
- Retail chain - Creation of the Xiaomi Punkty network – now over 40 physical service & sales points across Poland.
- Flagship store - Opening of the largest Xiaomi Store in Europe at Westfield Arkadia in Warsaw.
Over the years, Mi-Home has become one of the most recognized retail and e-commerce projects in Central and Eastern Europe.
Summary
Since 2017, ROLV Group has been a strategic partner in Xiaomi’s rapid growth in Poland and across the CEE region. Through a complete OneStop Solution, spanning retail, e-commerce, logistics, and marketing - ROLV enabled Xiaomi to achieve industry-leading results:
- #1 smartphone brand in Poland - Xiaomi became the market leader in smartphone sales, supported by strong omnichannel presence and optimized distribution.
- Nationwide retail footprint - Development of over 100 Xiaomi Punkty stores, Xiaomi Stores.
- E-commerce success - Launch and ongoing management of Mi-Home, complemented by marketplace operations.
- Regional expansion - Rollout of Xiaomi’s online and offline operations into five additional CEE countries - Romania, Latvia, Lithuania, Hungary, and Estonia.
- Sustainable growth - Unified operations ensured efficiency, scalability, and consistent brand presence across every channel.
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